the guardianThere’s more than one side to every issue.
The Guardian wanted to expand their audience in the US.
The UK newspaper prides itself on presenting The Whole Picture of every story so its readers can make up their own minds on issues.
The #VoiceYourView campaign used the unique illustrations of Noma Bar to present both sides of a controversial issue in the US today.
Posters were launched in NY, Chicago, San Francisco and LA. Viewers were prompted to vote on their view by taking a picture of the side they agreed with and posting it on Instagram or Twitter with the #.
Internet privacy
Women in Combat
Gun Control
Condoms in the Adult Film Industry
Viewers took a picture of the side they agreed with and posted it with #VoiceYourView on Instagram or Twitter.
The # votes were aggregated on a site that reflected a live count of the tally. Users could also vote online.
A few of the votes on Instagram.
