Hi.
I’m Caprice.
Thanks for checking out my work.
A little more about me: I'm a native New Yorker, raised somewhere between Brooklyn and a little town 30 mins outside of NYC.
I started my career at 180 in Amsterdam with a wonderfully eclectic group of people, two turns at BBH NY (I liked it so much I went there twice) and in the mountains of Boulder at CPB where I learned that there is always a way to get it done, whatever it may be.
I joined Sid Lee briefly in their New York office as the Executive Creative Director and then went on to try out the freelance thing everyone was talking about. It was fun and I got to work with my friends at Google, Stinkdigital on Sony, among other great shops.
To me, everything a consumer sees from a brand is part of the storytelling – from design, to content, to an email, to the bag they carry out of a store (if there is one), so I try to apply that thinking to whatever I work on.
After seven years at McCann NY leading national and global brands, I decided to try my hand on the brand side and joined an incredible health tech company, Cityblock Health, as their Executive Creative Director. Cityblock brings health equity to those who have been traditionally left behind by the healthcare system.
I’ve currently gone freelance again and excited to collaborate on some great projects.
(Random facts: I love everything from writing to molding creatures out of clay to making jewelry out of hardware store finds, and hunting through flea markets and vintage shops for one-of-a-kind pieces.)
Dramatic artsy shot
The other 99% of pics on my phone
Experience
Present:
Freelance Creative Director
2022 - 2024:
Cityblock Health
Executive Creative Director
2015 - 2022:
McCann, New York
Global Executive Creative Director
2014 - 2015:
Freelance Creative Director
2013 - 2014:
Sid Lee, New York
Executive Creative Director
2011 - 2013:
BBH, New York
Creative Director
2010 to 2011:
Crispin, Porter and Bogusky
Interactive Associate Creative Director
2005 to 2010:
BBH, New York
Creative; Creative Director for Zag brand invention
2001 to 2005:
180, Amsterdam
Art Director
2000:
Mad Dogs & Englishmen, New York
Designer
Awards and recognition
2022 // Cannes, Film, Silver (Bellagio Joy)
2022 // Clios, Original Music, Silver (Bellagio Joy)
2022 // D&AD, Radio & Audio, Entertainment, Wood Pencil (Sound It Out/Ad Council)
2022 // Clios, Music, Silver (Sound It Out/Ad Council)
2022 // Clios, Streaming/Downloadable Content, Bronze (Sound It Out/Ad Council)
2022 // Clios, Music (Kamauu), Bronze (Sound It Out/Ad Council)
2018 // LIA, Silver (Verizon Fios Instant Drops)
2018 // Webby, Best Media Strategy (Verizon Fios Instant Drops)
2018 // IAC Awards, Best of Show Rich media Online ad, Best Internet Service Provider Rich media Online ad, Best Telecom Rich media Online ad, (Verizon Fios Instant Drops)
2016 // Cannes, Film Craft, Gold (Sony Action Cam: TKO)
2014 // Effie, Fashion/Style, Gold (Cole Haan)
2014 // Media Effie, Gold (Cole Haan)
2013 // IAB MIXX, Social Marketing, Gold (Cole Haan)
2013 // Clios, Ambient Engagement, Bronze (Cole Haan)
2013 // Cannes, Media Shortlist (Cole Haan)
2013 // Emmys, Outstanding Commercial nomination (Google Chrome: Jess Time)
2012 // AICP, Advertising Excellence / Best of Show (Google Chrome)
2012 // AICP, Agency Art Direction (Google Chrome: Dear Sophie)
2012 // AICP, Agency Art Direction (Google Chrome: It Gets Better)
2012// IAB MIXX, Best in Show, (Google Chrome: Dear Sophie)
2012 // Cannes, Bronze (Google Chrome: It Gets Better)
2012 // Cannes, Silver (Google Chrome: Dear Sophie)
2012 // Webby, Rich Media Commerical (Google Chrome)
2012 // Webby, People's Choice (Google Chrome)
2012 // ADC, Editing, Bronze (Google Chrome)
2012 // ADC, Online Film Series, Gold (Google Chrome)
2012 // Clios, Film, Gold (Google Chrome)
2012 // Clios, Integrated campaign, Gold (Google Chrome)
2012 // One Show Interactive, Online Film Short, Silver (Google Chrome)
2012 // One Show Branded Entertainment, Merit (Google Chrome: Lady Gaga)
2012 // One Show Consumer Television, Merit (Google Chrome: Dear Sophie)
2012 // Time Magazine Top 10 Ads of the year (Google Chrome: Dear Sophie)
2011 // Cannes, Silver (IE8: The Dot Cons)
2010 // Cannes, Bronze (Ally Bank: Truck, Pony)
2010 // One Show, Merit (Ally Bank: Truck)
2008 // Cannes, Titanium Finalist (Axe BCWW)
2008 // One Show Interactive, Integrated branding Merit (Axe BCWW)
2008 // One Show Entertainment, Merit (Axe BCWW)
2007 // Communication Arts (Axe Lab)
2007 // Cannes, Titanium Finalist (AxeLab)
2007 // One Show, Merit 2x (All Laundry Bus & AxeLab Integrated)
2007 // Kelly Awards, Finalist (AxeLab)
2007 // Listed as one of Playboy’s ‘Sexiest Commercials of all time’ (Axe BCWW)
2007 // Listed as one of the ‘Top Five Viral Ads of 2007' by the Financial Times (Axe BCWW)
2007 // Webby Awards, Runner-up (AxeLab.net)
2007 // EAR Radio Awards, 2x Radio (Axe Recovery)
2006 // One Show, Merit (adidas Running campaign)
2005 // D&AD, 2 campaigns in-book (adidas Originals & Dockers)
2005 // European Epica, Bronze (adidas Running campaign)
2005 // Creativity Annual (adidas Originals)
2005 // Graphis Advertising Annual
2005 // Graphis Poster Annual (Dr Pepper)
2004 // European Epica, 2x Silver (adidas Originals)
2004 // Young Guns, Finalist (Dockers)
2004 // Art Directors Club Global Young Gun
Work has been nominated for an Emmy award, featured in The New York Times, USA Today, Communication Arts, D&AD Showcase, Luerzer's Archive, Creativity, Creative Review, Shots, ‘Boards, Campaign, One Show magazine, Adage, Adweek, Businessweek, The Financial Times, Playboy, Time Magazine, listed as one of Business Insider's 33 Most Creative Women in Advertising.
'Dear Sophie' for Google Chrome was named # 1 Ad of the Year by Time Magazine.
Strategy & Concepts instructor for Miami Ad School/ Amsterdam, 2003-2005
Art Institute Mentor 2009