adidas originalsEvery piece of adidas’ Originals collection started off as a part of sports history. But what happens between those historical moments until the product finds it’s way to our hands? This campaign brings to life the idea that ‘every adidas has a story’ and imagines what some of those journeys might be.
Every adidas
has a story.
The Titan Track Shoe
a sole inspired by the suction cups of an octopus and a rainy track, first created in 1969.
The Trimm Trab Trainers
named after a German fitness character who was all the rage in 1976... 20yrs later, Trimmy is looking to get back into shape.
a shoe originally made to commemorate a moment in the 1982 World Cup. This story suggests that the original design, with the cleats still on, needed some work to be adapted for daily wear.
The Rio Grande Football Shoe
The Great Britain Track Vest
a shirt inspired by the 1984 Olympics. This tells the story of an international faux pas that delayed the release of this shirt.
The ZXZ Running Shoe
a humble Japanese designer creates the greatest running shoe ever made... and succumbs to the seduction of their power.
The Everest Collection
a full collection inspired by the monumental achievement of the first man to summit Mount Everest, recreated here as a museum diorama.
The Shot Put Shoe
inspired by a shotputter in the LA ’84 Olympic Games, this is the story of how a bowling game led the release of this shoe twenty years later.
